What Can I Do?
I can turn your vision into a website custom designed to meet your unique needs. I can also design your company logo, brochures, forms, letterhead, cards and advertisements. I typically use Adobe Illustrator, Photoshop, and InDesign for graphics and publishing. I can also work in Microsoft Word. There are unlimited possibilities with the different designs and features that can be added.
How Do I Do It?
To save time and money as well as give you more control, I use WordPress. 30% of the websites out there today are based on WordPress. Once everything is in place, this framework provides the luxury of user-friendly controls to maintain, change, and update the website.
What is WordPress?
WordPress is the world’s most popular tool for creating websites. WordPress is capable of creating any style of website, from a simple blog to a full-featured business website. The unique framework used by a WordPress website is called a theme. Themes are a relatively inexpensive combination of features that work together for the basic, functional design. By utilizing the built-in features your content can be used to customize the pages of your website. It is good practice to keep your design consistent throughout, but you can venture out and add or change features of your pages. You will not be bound to just the features you saw in the theme’s demo.
The addition of features that enhance the functionality of your website can be done quickly compared to manual coding. Those features usually come in the form of plugins. Your eCommerce storefront, accounts registration, contact and other forms, commercial mail campaign, or special photo, video gallery and sliders can be built in, customized and implemented in a relatively short amount of time. Plugins allow for easy adjustments, additions, and future changes to those features.
Choosing a Theme
I have added links to some theme companies at my other website. Each company will have a collection of themes they have created. Each theme will have a live demonstration that you can go to. These companies are merely suggestions. I can use themes from any source. You can shop for a theme yourself, we can choose one together, or you can describe what you want and have me choose one.
Once the Website is Done
Some clients prefer to take over the incremental maintenance tasks themselves. Thanks to the nature of WordPress, with very little training you can access, maintain, and even make changes to your website or I can return for any future needs. I will be here for your support. It will otherwise be easy for anyone with experience to work with it in the future.
How Will People Find My Website?
The primary method for getting your site to show up in the search engines is Search Engine Optimization (SEO). Basically, it is a way to associate key words and phrases along with descriptions with your website and its pages. It is a relatively simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s quality control for websites. Great Content encourages people to go to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple! We can also get your website on Google by using Google My Business and a Google Adwords campaign. Your website will start showing up when people are searching for your products or services. There are also Bing, Yahoo, and many commercial listing services that can be used. Some are free and some are not. With good SEO work, you need not pay for people to find and click on your website.