You can’t deny the fact that customers appreciate the convenience of online shopping in these days and Digital retail has become necessary to boost your business.
Building an online store can be a tricky task and selecting right platform needs a lot of brainstorming. You need to research and compare all different eCommerce platforms available in the market before selecting the one which can be the best suitable for your unique business nature and future expansion.
Woocommerce is a well known eCommerce plugin which offers the best features required in order to build a modern web shop using wordpress platform.
It is open source
Woocommerce is open source plugin built on well known CMS WordPress so you have complete control over your web shop. It can be completely customized around any of your unique and custom business requirements & since it’s open source – you don’t need to pay any fees to use it for your business.
Achieve any kind of custom functionality
With a big community of developers, woocommerce has got wide range of plugins available to support your unique ecommerce business needs. You will find a readymade plugin for almost anything that you need & If you can’t find a plugin, you can easily find an affordable woocommerce development service provider who can build the plugin for you.
Easy & effective design options
Woocommerce can work with almost any wordpress themes so you can select a theme as per your design choice and Woocommerce can work with it. If you already have a wordpress website designed for your business and you want to start selling your products or services online, you can Install and Setup WooCommerce in WordPress and you should be good to go.
It’s easy to use for non tech entrepreneurs
You know how user friendly wordpress is. If you already know about admin interface of wordpress, It would be easy to understand how woocommerce back end works for you to manage your eCommerce website operations. If you are not tech savvy & stuck with anything, there is high chance that you can easily find a how to tutorial or video online.
Sell any type of products
With Woocommerce you can sell physical and digital products both. You can build a membership site, take appointments and bookings online & sell subscription based products too. You need to hire expert wordpress developers to build a beautiful website.
Woocommerce is super flexible when it comes to integrating any third party software system with your web shop. You can easily integrate a CRM system, order management tools, third party shipping services and such as other tools to make your web shop operations extra flexible.
It’s SEO friendly
WordPress is best platform for SEO and woocommerce runs on WordPress so you can get advantages of this SEO friendly platform. Good SEO requires consistent efforts but with wordpress/woocommerce it’s easy to optimize your website for SEO in comparison with other eCommerce platforms in the market.
Woocommerce has in built analytics which will help you to get useful data about your eCommerce store without putting extra efforts on it. You will get info like total sales by date, average order value, individual customer shopping stats etc. With help of a wordpress development company, you can easily integrate other third party analytics solutions with your website to get more insights.
It is very important to provide your customers with secure shopping experience when they purchase through your website. Woocommerce is highly secure because of its regular updates. Team behind Woocommerce regularly works with leading security experts in the industry to constantly monitor the code base for any vulnerabilities and release updates required.
Content marketing benefits
Content marketing is all about creating and distributing useful content for your target audience. It is a very powerful tool for every eCommerce businesses and it generates great results on long run. Because Woocommerce is built on a blogging CMS, you have extra ease and benefits of publishing content on your web shop.
Best Support from community
WordPress has large community of developers and since woocommerce is built for wordpress, you can get benefits of the community to solve any problems you face. You can find answer to any of your questions on developers’ community forums. There are thousands of developers out there ready to support you.
Though woocommerce in an eCommerce plugin, wordpress’s great features and marketing capabilities makes it the best eCommerce platform for small and mid size retailers in competition with other eCommerce platforms such as Magento and Shopify.
When you look for an eCommerce platform, don’t only consider the price and features. Make sure to select a platform that is scalable to support your business as you grow.